This one was designed as part of a quarterly marketing campaign for a print company whose clients include more than 100 colleges and universities. Targeting alumni magazine editors, it features stunning campus photography from some of the printer’s clients — plus relevant content ideas, reminders and print production tips. 

The copy reads:

”In higher ed, January is magical. 

Hear us out: You get about three weeks of (nearly) uninterrupted planning time before faculty and students get back. Savor it. Make yourself some hot chocolate (because yes, the coffee shop on campus is probably still closed), pick a playlist, and admire your sparse inbox. Then ask yourself: How does print fit into my marketing strategy? What types of materials will I need over the next 12 months?” 

Photo courtesy of James Madison University. Design by Katharine McCann.